The notification pings while you’re elbow-deep in a client project. Then again during dinner. Again at 11 PM when you’re trying to sleep. By morning, fourteen unread messages sit across three platforms—two urgent complaints, one potential enterprise client, six routine questions, three spam attempts, and one confusing voice mail that requires callback research. There is … Read more
The binder sits on the shelf, three inches thick, labeled “Operations Manual 2023.” It contains 147 pages of meticulously documented procedures, flowcharts, and approval matrices. Nobody has opened it since the consultant delivered it six months ago. Meanwhile, your new hire just spent forty-five minutes wondering how to process a refund because the “official” procedure … Read more
You hand over your business card at a networking event. The prospect glances at it, then pauses. “Oh, you still use Gmail?” The temperature in the conversation drops five degrees. In that split second, before you’ve pitched your value or explained your process, your email address has already made the case either for your professionalism … Read more
Your customer sends an urgent request at 2 AM. It sits buried in a shared Gmail inbox until someone notices it three days later. Meanwhile, your competitor responds in four minutes using automated triage. That customer doesn’t churn because your product failed—they leave because your silence signaled indifference. The software you choose to manage conversations … Read more